Internet Value Stack

If you want to drive growth for your organization, then you need to leverage the Internet. There are 5.4 billion humans connected to it and 17 billion machines. There are only a few things with higher adoption rates – oxygen, water, food, shelter, energy.

We’ve spent the last three decades building and hypothesis-testing products and services native to the Internet to deeply understand what drives human behavior and results in purchases. This is what drives revenue for your business, pays employees, and keeps it alive.

The following foundational framework may help you understand which layer of the internet you’re operating within. This determines your customer, your competition, and the profits you’re able to extract by capturing a portion of that market.