Please welcome our special guest, Ashley Faus, a highly experienced product marketing executive at Atlassian, the makers of Jira and other software tools. In this episode she describes some of the tips and tricks the pros use to gain attention on the internet today.

Please welcome our special guest, Chris Fong, a product growth expert who’s built massive-following facebook pages, Instagram accounts, websites for DuPont, and B2B eCommerce for $1B steel companies. In this episode we talk about new AI tools and other methodologies for growing your attention on the internet.

We’ve used a simple but powerful principle as a north star product vision over decades, both in the consumer and business markets. It’s helped us make good product management decisions, investment decisions, and resulted in higher returns. In this quick episode we break down how to use it to create zero-to-one products with commercialization built in.

We’ve been telling business owners, executives, and product teams this repeatable sound bite for years. In this quick episode, we describe what we mean by that phrase.

In this quick episode we define what a zero-to-one product is and why it can help companies grow profitably, depending on the product-market fit, of course.

How do you reach 5 billion people on the internet? One way is a new internet product. Social Media figured this out. Let's break it down in a quick episode.

What does product management do? There are now so many disciplines within product management, if you can find talent who can execute them all, with an eye towards growth, that's how you achieve the fabled Product-Led Growth.